Design Practice 3: Assignment 1: Development: Part 2

So since last weeks feedback session I have descided to narrow my ideas down and focus on the intrinsic message I wish to portray, I have descided to develop the concept of food education as this is the treatment that got the majority approval at show & tell. In a nutshell my advert is aimed at:

Educating and getting people interested in the ingredients found in their food, urging them to question the standard and quality of certain ingredients and ultimately influence them to find out how they can eat healthier.

I will visually represent this via a cooking show, this is explored in the storyboards below: