Client Project: Internal: Devlopment: Part 1

I have completed various mock up designs for scene one and two of my promotional advert to get an idea of the logistics behind my project, I believe I am going to have to produce one scene at a time and then dynamically link the pre- compositions after with a 3D camera in after effects:



I have also begun arranging suitable locations to film my sports performance scenes in, I am in the process of talking with Clair Moore, the head manager at NTU's city campus gym to see if I can get permission to film in there with my actor and cameraman. A green screen session has also been arranged for next week. Other than that I have been on the lookout for good textures to incorporate into After Effects assets. A selection of my favourite are below:
 

Client Project: Internal: Inpiration & Brainstorming

 After my initial inspiration search I began to brainstorm some rough ideas to incorporate into my kinetic typography themed promotional adverts, this included keys words and actions I wanted expressed in the lenghth of 45 seconds.

Integrated Electronics (word), After Effects electric particles, Heart beat monitor, Sports Performance, Thermal Glove and Effect, Beating heart, World map for security tagging, Green screen cloths, Character Profiles, Green screen Narrator, Mechanical Arm, Computer Chip, Company Logo, Silhouettes, Puzzle Pieces, Futuristic, Scientific. Fabrics.

I then went about formatting my ideas into a coherent structure by means of video story boarding, action and sounds are both displayed. My advert will have approximately  six scenes running at an estimated five to ten seconds each.


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Client Project: Internal: Inpiration & Brainstorming

As the brief consists of showing a slick, stylish advert and the company in question is very tech  oriented, I believe displaying the majority of my advert via after effects would be suitable. This would allow the integration of futuristic looking visuals and fast-paced titles, content that would not be possible or practical to capture in live-action. I want to integrate live action footage, effects and titles in the spirit of kinetic typography... In the sense that each scene will transition dynamically to the next one via a camera movement or effect to create a fast-paced visually intense advert. 

Here are some kinetic typography examples which sparked up a fair few ideas for title movements and backgrounds:


Notice the way something is always moving to retain the atmosphere,I particularly like the way the gunpowder streak in the batman kinetic typography leads to the next word, I believe i can achieve something similar but with electric current to representing the company's high tech products

I also wish to display their existing achievements and possible future achievements in a 'character profile' type set-up, these will show key words and imagery. For an example of what I'm talking about check out 5:53 of Deadly 60 below, I want to flick through the different products in a simular type scene.

Context 3: Assignment 1: Startup Factory

"EngageMedia's purpose it to fulfill the increasing demand for fresh new learning environments in the age of rapid technologically and communication advancements. Providing interactivity and learner styles which will not only cater to the personal preferences and needs of students, but which can also be applied to entice and engage audiences into clients products and services. We are inspired to break down the barrier between the viewer and media, eliminating the passive experience and replacing it with a rich, personalized and rewarding accomplishment, ultimately leaving customers feeling motivated and satisfied towards themselves and the product." - Samuel Dobson, C.E.O EngageMedia.

Client Project: Internal: Brief

I'm back for another year after the summer and might I just add that the workload this year is absolutely crazy, with a new year comes a multitude of new briefs so let's get started. This brief consists of producing  a slick, stylish (approximately 45-second) video with the express aim of documenting the work of the Advanced Textiles Research Group (ATRG).

 The ATRG are manufacturing a range of innovative products in the medical, fashion, artistic sectors, they work involves the full integration of electronics into textiles, potential applications include performance and body monitoring, heat monitoring and textile communications.

They were 3 Briefs to choose from, I have decided to select brief number 3:
Create a short video that should document existing achievements of the group. This might be done through examining existing products that have come to market as a result of the research conducted by the group or through examining the technical breakthroughs achieved through the research of the group. It should discuss the group’s conceptual framework, highlight the key participants of the group; the products come to market and any technical breakthroughs already achieved. It should create a sense of anticipation of the future f this research.

I have made a commitment to my brief and intend to stick with it, I liked this particular brief more as I believe it is the broadest and leaves more room for experimentation.