I'm back for another year after the summer and might I just add that the workload this year is absolutely crazy, with a new year comes a multitude of new briefs so let's get started. This brief consists of producing a slick, stylish (approximately 45-second) video with the express aim of documenting the work of the Advanced Textiles Research Group (ATRG).
The ATRG are manufacturing a range of innovative products in the medical, fashion, artistic sectors, they work involves the full integration of electronics into textiles, potential applications include performance and body monitoring, heat monitoring and textile communications.
They were 3 Briefs to choose from, I have decided to select brief number 3:
Create a short video that should document existing achievements of the group. This might be done through examining existing products that have come to market as a result of the research conducted by the group or through examining the technical breakthroughs achieved through the research of the group. It should discuss the group’s conceptual framework, highlight the key participants of the group; the products come to market and any technical breakthroughs already achieved. It should create a sense of anticipation of the future f this research.
I have made a commitment to my brief and intend to stick with it, I liked this particular brief more as I believe it is the broadest and leaves more room for experimentation.
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